Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2B0A08
RGB
43, 10, 8
HSL
3, 69%, 10%
HSB
3, 81%, 17%
CMYK
0, 77, 81, 83
LAB
7, 17, 8
LCH
7, 19, 24
OKLCH
0.20, 0.06, 27
XYZ
1, 1, 0
LUV
7, 13, 3
HWB
3, 3%, 83%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.