Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2B1306
RGB
43, 19, 6
HSL
21, 76%, 10%
HSB
21, 86%, 17%
CMYK
0, 56, 86, 83
LAB
9, 12, 11
LCH
9, 16, 44
OKLCH
0.22, 0.05, 48
XYZ
1, 1, 0
LUV
9, 12, 7
HWB
21, 2%, 83%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.