Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B446D
RGB
43, 68, 109
HSL
217, 43%, 30%
HSB
217, 61%, 43%
CMYK
61, 38, 0, 57
LAB
28, 1, -27
LCH
28, 27, 271
OKLCH
0.39, 0.08, 260
XYZ
6, 6, 15
LUV
28, -11, -34
HWB
217, 17%, 57%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.