Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B495F
RGB
43, 73, 95
HSL
205, 38%, 27%
HSB
205, 55%, 37%
CMYK
55, 23, 0, 63
LAB
29, -6, -17
LCH
29, 18, 250
OKLCH
0.39, 0.05, 242
XYZ
5, 6, 12
LUV
29, -13, -20
HWB
205, 17%, 63%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.