Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B4B68
RGB
43, 75, 104
HSL
209, 41%, 29%
HSB
209, 59%, 41%
CMYK
59, 28, 0, 59
LAB
30, -5, -21
LCH
30, 21, 257
OKLCH
0.40, 0.06, 247
XYZ
6, 7, 14
LUV
30, -13, -26
HWB
209, 17%, 59%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.