Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B4D80
RGB
43, 77, 128
HSL
216, 50%, 34%
HSB
216, 66%, 50%
CMYK
66, 40, 0, 50
LAB
32, 1, -33
LCH
32, 33, 272
OKLCH
0.42, 0.09, 258
XYZ
8, 7, 21
LUV
32, -14, -44
HWB
216, 17%, 50%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.