Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B5290
RGB
43, 82, 144
HSL
217, 54%, 37%
HSB
217, 70%, 56%
CMYK
70, 43, 0, 44
LAB
35, 3, -39
LCH
35, 39, 274
OKLCH
0.44, 0.11, 259
XYZ
9, 9, 28
LUV
35, -15, -53
HWB
217, 17%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.