Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B5989
RGB
43, 89, 137
HSL
211, 52%, 35%
HSB
211, 69%, 54%
CMYK
69, 35, 0, 46
LAB
36, -3, -32
LCH
36, 32, 264
OKLCH
0.46, 0.09, 251
XYZ
9, 9, 25
LUV
36, -18, -43
HWB
211, 17%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.