Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B598B
RGB
43, 89, 139
HSL
211, 53%, 36%
HSB
211, 69%, 55%
CMYK
69, 36, 0, 45
LAB
36, -3, -33
LCH
36, 33, 265
OKLCH
0.46, 0.10, 252
XYZ
9, 10, 26
LUV
36, -18, -45
HWB
211, 17%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.