Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B5D97
RGB
43, 93, 151
HSL
212, 56%, 38%
HSB
212, 72%, 59%
CMYK
72, 38, 0, 41
LAB
38, -2, -37
LCH
38, 37, 268
OKLCH
0.47, 0.11, 254
XYZ
10, 11, 31
LUV
38, -19, -52
HWB
212, 17%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.