Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B6068
RGB
43, 96, 104
HSL
188, 41%, 29%
HSB
188, 59%, 41%
CMYK
59, 8, 0, 59
LAB
37, -16, -10
LCH
37, 19, 212
OKLCH
0.46, 0.06, 208
XYZ
8, 10, 15
LUV
37, -21, -11
HWB
188, 17%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.