Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B60A2
RGB
43, 96, 162
HSL
213, 58%, 40%
HSB
213, 73%, 64%
CMYK
73, 41, 0, 36
LAB
40, 0, -42
LCH
40, 42, 270
OKLCH
0.49, 0.12, 255
XYZ
12, 11, 36
LUV
40, -19, -59
HWB
213, 17%, 36%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.