Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B63AB
RGB
43, 99, 171
HSL
214, 60%, 42%
HSB
214, 75%, 67%
CMYK
75, 42, 0, 33
LAB
41, 1, -45
LCH
41, 45, 271
OKLCH
0.50, 0.13, 256
XYZ
13, 12, 40
LUV
41, -20, -64
HWB
214, 17%, 33%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.