Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B6469
RGB
43, 100, 105
HSL
185, 42%, 29%
HSB
185, 59%, 41%
CMYK
59, 5, 0, 59
LAB
39, -18, -9
LCH
39, 20, 206
OKLCH
0.47, 0.06, 203
XYZ
8, 11, 15
LUV
39, -23, -9
HWB
185, 17%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.