Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B6579
RGB
43, 101, 121
HSL
195, 48%, 32%
HSB
195, 64%, 47%
CMYK
64, 17, 0, 53
LAB
40, -15, -17
LCH
40, 23, 230
OKLCH
0.48, 0.07, 224
XYZ
9, 11, 20
LUV
40, -23, -22
HWB
195, 17%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.