Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B658E
RGB
43, 101, 142
HSL
205, 54%, 36%
HSB
205, 70%, 56%
CMYK
70, 29, 0, 44
LAB
40, -9, -29
LCH
40, 30, 253
OKLCH
0.49, 0.09, 243
XYZ
11, 12, 27
LUV
40, -22, -39
HWB
205, 17%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.