Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B667F
RGB
43, 102, 127
HSL
198, 49%, 33%
HSB
198, 66%, 50%
CMYK
66, 20, 0, 50
LAB
40, -14, -20
LCH
40, 24, 236
OKLCH
0.48, 0.07, 229
XYZ
10, 12, 22
LUV
40, -23, -26
HWB
198, 17%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
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