Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B669E
RGB
43, 102, 158
HSL
209, 57%, 39%
HSB
209, 73%, 62%
CMYK
73, 35, 0, 38
LAB
41, -5, -37
LCH
41, 37, 263
OKLCH
0.50, 0.11, 250
XYZ
12, 12, 34
LUV
41, -21, -52
HWB
209, 17%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.