Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B698E
RGB
43, 105, 142
HSL
202, 54%, 36%
HSB
202, 70%, 56%
CMYK
70, 26, 0, 44
LAB
42, -11, -27
LCH
42, 29, 248
OKLCH
0.50, 0.09, 238
XYZ
11, 13, 27
LUV
42, -23, -36
HWB
202, 17%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.