Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B6CA4
RGB
43, 108, 164
HSL
208, 58%, 41%
HSB
208, 74%, 64%
CMYK
74, 34, 0, 36
LAB
44, -6, -37
LCH
44, 37, 261
OKLCH
0.52, 0.11, 248
XYZ
13, 14, 37
LUV
44, -23, -52
HWB
208, 17%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.