Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B6CBE
RGB
43, 108, 190
HSL
213, 63%, 46%
HSB
213, 77%, 75%
CMYK
77, 43, 0, 25
LAB
45, 2, -50
LCH
45, 50, 272
OKLCH
0.53, 0.14, 256
XYZ
16, 15, 51
LUV
45, -22, -73
HWB
213, 17%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.