Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B6FC5
RGB
43, 111, 197
HSL
214, 64%, 47%
HSB
214, 78%, 77%
CMYK
78, 44, 0, 23
LAB
46, 2, -52
LCH
46, 52, 273
OKLCH
0.54, 0.15, 256
XYZ
17, 16, 55
LUV
46, -23, -76
HWB
214, 17%, 23%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.