Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B707F
RGB
43, 112, 127
HSL
191, 49%, 33%
HSB
191, 66%, 50%
CMYK
66, 12, 0, 50
LAB
43, -19, -15
LCH
43, 24, 219
OKLCH
0.51, 0.07, 215
XYZ
11, 14, 22
LUV
43, -27, -18
HWB
191, 17%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.