Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B7280
RGB
43, 114, 128
HSL
190, 50%, 34%
HSB
190, 66%, 50%
CMYK
66, 11, 0, 50
LAB
44, -19, -15
LCH
44, 24, 217
OKLCH
0.51, 0.07, 213
XYZ
11, 14, 23
LUV
44, -27, -18
HWB
190, 17%, 50%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.