Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B72C4
RGB
43, 114, 196
HSL
212, 64%, 47%
HSB
212, 78%, 77%
CMYK
78, 42, 0, 23
LAB
47, 0, -50
LCH
47, 50, 270
OKLCH
0.55, 0.15, 255
XYZ
17, 17, 55
LUV
47, -24, -74
HWB
212, 17%, 23%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.