Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B7789
RGB
43, 119, 137
HSL
191, 52%, 35%
HSB
191, 69%, 54%
CMYK
69, 13, 0, 46
LAB
46, -20, -17
LCH
46, 26, 221
OKLCH
0.53, 0.08, 216
XYZ
12, 16, 26
LUV
46, -29, -21
HWB
191, 17%, 46%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.