Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B778F
RGB
43, 119, 143
HSL
194, 54%, 36%
HSB
194, 70%, 56%
CMYK
70, 17, 0, 44
LAB
46, -18, -20
LCH
46, 27, 229
OKLCH
0.53, 0.08, 223
XYZ
13, 16, 28
LUV
46, -28, -27
HWB
194, 17%, 44%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.