Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B77D5
RGB
43, 119, 213
HSL
213, 67%, 50%
HSB
213, 80%, 84%
CMYK
80, 44, 0, 16
LAB
49, 3, -56
LCH
49, 56, 273
OKLCH
0.57, 0.16, 256
XYZ
20, 19, 65
LUV
49, -25, -84
HWB
213, 17%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.