Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B7997
RGB
43, 121, 151
HSL
197, 56%, 38%
HSB
197, 72%, 59%
CMYK
72, 20, 0, 41
LAB
47, -17, -24
LCH
47, 29, 235
OKLCH
0.54, 0.09, 228
XYZ
13, 16, 32
LUV
47, -29, -32
HWB
197, 17%, 41%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.