Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B79F8
RGB
43, 121, 248
HSL
217, 94%, 57%
HSB
217, 83%, 97%
CMYK
83, 51, 0, 3
LAB
52, 13, -72
LCH
52, 73, 280
OKLCH
0.60, 0.20, 260
XYZ
25, 21, 92
LUV
52, -25, -108
HWB
217, 17%, 3%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.