Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B7BB7
RGB
43, 123, 183
HSL
206, 62%, 44%
HSB
206, 77%, 72%
CMYK
77, 33, 0, 28
LAB
49, -9, -39
LCH
49, 40, 258
OKLCH
0.56, 0.12, 245
XYZ
17, 18, 47
LUV
49, -28, -57
HWB
206, 17%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.