Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B7EF5
RGB
43, 126, 245
HSL
215, 91%, 56%
HSB
215, 82%, 96%
CMYK
82, 49, 0, 4
LAB
53, 9, -68
LCH
53, 68, 277
OKLCH
0.61, 0.20, 258
XYZ
25, 22, 89
LUV
53, -26, -104
HWB
215, 17%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.