Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B84EB
RGB
43, 132, 235
HSL
212, 83%, 55%
HSB
212, 82%, 92%
CMYK
82, 44, 0, 8
LAB
54, 2, -60
LCH
54, 61, 272
OKLCH
0.62, 0.18, 255
XYZ
24, 23, 82
LUV
54, -28, -92
HWB
212, 17%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.