Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B86D4
RGB
43, 134, 212
HSL
208, 66%, 50%
HSB
208, 80%, 83%
CMYK
80, 37, 0, 17
LAB
54, -6, -48
LCH
54, 49, 263
OKLCH
0.61, 0.15, 249
XYZ
21, 22, 65
LUV
54, -30, -73
HWB
208, 17%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.