Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B89F0
RGB
43, 137, 240
HSL
211, 87%, 55%
HSB
211, 82%, 94%
CMYK
82, 43, 0, 6
LAB
56, 1, -61
LCH
56, 61, 271
OKLCH
0.63, 0.18, 254
XYZ
26, 25, 86
LUV
56, -30, -93
HWB
211, 17%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.