Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B8A98
RGB
43, 138, 152
HSL
188, 56%, 38%
HSB
188, 72%, 60%
CMYK
72, 9, 0, 40
LAB
53, -25, -16
LCH
53, 29, 213
OKLCH
0.59, 0.09, 209
XYZ
16, 21, 33
LUV
53, -35, -20
HWB
188, 17%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.