Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B94FF
RGB
43, 148, 255
HSL
210, 100%, 58%
HSB
210, 83%, 100%
CMYK
83, 42, 0, 0
LAB
60, 0, -63
LCH
60, 63, 270
OKLCH
0.66, 0.18, 253
XYZ
30, 29, 99
LUV
60, -32, -98
HWB
210, 17%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.