Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B96EB
RGB
43, 150, 235
HSL
207, 83%, 55%
HSB
207, 82%, 92%
CMYK
82, 36, 0, 8
LAB
59, -7, -52
LCH
59, 53, 262
OKLCH
0.66, 0.16, 248
XYZ
27, 28, 83
LUV
59, -34, -80
HWB
207, 17%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.