Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2B98AC
RGB
43, 152, 172
HSL
189, 60%, 42%
HSB
189, 75%, 67%
CMYK
75, 12, 0, 33
LAB
58, -26, -20
LCH
58, 33, 217
OKLCH
0.63, 0.10, 213
XYZ
20, 26, 43
LUV
58, -39, -26
HWB
189, 17%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.