Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2BA2D0
RGB
43, 162, 208
HSL
197, 66%, 49%
HSB
197, 79%, 82%
CMYK
79, 22, 0, 18
LAB
62, -21, -33
LCH
62, 40, 238
OKLCH
0.67, 0.12, 229
XYZ
25, 31, 64
LUV
62, -40, -49
HWB
197, 17%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.