Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2BA5ED
RGB
43, 165, 237
HSL
202, 84%, 55%
HSB
202, 82%, 93%
CMYK
82, 30, 0, 7
LAB
64, -15, -46
LCH
64, 48, 253
OKLCH
0.69, 0.15, 241
XYZ
30, 34, 85
LUV
64, -39, -71
HWB
202, 17%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.