Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2BB1DF
RGB
43, 177, 223
HSL
195, 74%, 52%
HSB
195, 81%, 87%
CMYK
81, 21, 0, 13
LAB
67, -24, -34
LCH
67, 42, 234
OKLCH
0.71, 0.13, 227
XYZ
30, 37, 75
LUV
67, -44, -49
HWB
195, 17%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.