Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2BB2E6
RGB
43, 178, 230
HSL
197, 79%, 54%
HSB
197, 81%, 90%
CMYK
81, 23, 0, 10
LAB
67, -23, -37
LCH
67, 43, 238
OKLCH
0.72, 0.13, 230
XYZ
31, 38, 81
LUV
67, -44, -55
HWB
197, 17%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.