Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2BB7E9
RGB
43, 183, 233
HSL
196, 81%, 54%
HSB
196, 82%, 91%
CMYK
82, 21, 0, 9
LAB
69, -24, -36
LCH
69, 43, 236
OKLCH
0.73, 0.13, 228
XYZ
33, 40, 83
LUV
69, -45, -53
HWB
196, 17%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.