Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2BB7F3
RGB
43, 183, 243
HSL
198, 89%, 56%
HSB
198, 82%, 95%
CMYK
82, 25, 0, 5
LAB
69, -22, -41
LCH
69, 46, 242
OKLCH
0.73, 0.14, 233
XYZ
34, 41, 91
LUV
69, -45, -62
HWB
198, 17%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.