Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2C1004
RGB
44, 16, 4
HSL
18, 83%, 9%
HSB
18, 91%, 17%
CMYK
0, 64, 91, 83
LAB
8, 14, 11
LCH
8, 18, 39
OKLCH
0.21, 0.05, 44
XYZ
1, 1, 0
LUV
8, 13, 6
HWB
18, 2%, 83%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.