Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2C1409
RGB
44, 20, 9
HSL
19, 66%, 10%
HSB
19, 80%, 17%
CMYK
0, 55, 80, 83
LAB
10, 12, 11
LCH
10, 16, 43
OKLCH
0.22, 0.04, 45
XYZ
1, 1, 0
LUV
10, 12, 6
HWB
19, 4%, 83%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.