Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C5595
RGB
44, 85, 149
HSL
217, 54%, 38%
HSB
217, 70%, 58%
CMYK
70, 43, 0, 42
LAB
36, 3, -40
LCH
36, 40, 274
OKLCH
0.45, 0.11, 259
XYZ
10, 9, 30
LUV
36, -16, -55
HWB
217, 17%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.