Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C5599
RGB
44, 85, 153
HSL
217, 55%, 39%
HSB
217, 71%, 60%
CMYK
71, 44, 0, 40
LAB
36, 4, -42
LCH
36, 42, 275
OKLCH
0.46, 0.12, 260
XYZ
10, 9, 31
LUV
36, -16, -58
HWB
217, 17%, 40%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.