Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2C576D
RGB
44, 87, 109
HSL
200, 42%, 30%
HSB
200, 60%, 43%
CMYK
60, 20, 0, 57
LAB
35, -10, -18
LCH
35, 20, 240
OKLCH
0.44, 0.06, 233
XYZ
7, 8, 16
LUV
35, -17, -22
HWB
200, 17%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.